#News&Insights

Weekly trade update: 10/08/23

9 August 2023

How to reach Chinese millennials

Looking to trade with China? Then the country’s 400 million millennials should be on your radar. Being the generation of the economic liberalisation and one-child policy, most people within this group are only children in an often relatively wealthy family. So, many Chinese millennials have money to spend and in doing so are helping China grow its e-commerce market by a projected 12.23% annually for the next four years. Read more for some points to consider when targeting this uniquely affluent and influential group.

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How tech supports human interaction and customer relationships in SMEs

In a world of constant technological developments, small businesses are faced with the decision of where to invest their limited resources, tech or workforce. But are the two mutually exclusive? Can technology be balanced with human connection? Discover how human relationships have the scope to drive growth and profitability for small businesses when supported by the right tech.

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The need for sustainability experts

A recent survey conducted by Novuna Business Finance has shown that 40% of small business leaders regard sustainability experts as essential within companies and view sustainability as a core part of their business’ future. Joanna Morris, Head of Marketing and Insight at Novuna Business Finance said: “For sustainability strategy and policies to be effective, a seat at the table is only the start. In order for net zero targets to be met, and for meaningful action to take place, sustainability must be embedded into all parts of an organisation, with long-term investments and strategic partnerships.”