Discover ways to grow your business, including tips for writing a business growth plan, factors that may impact growth, and how to measure business growth.
Starting a business is exhilarating. However, launching and running a business without a clear plan for success, growth, and profit is akin to tossing all the ingredients for a meal onto a plate and attempting to eat them raw—without following a recipe. Strange, right? That’s exactly what it looks like to operate without a business plan.
Discounts, coupons, deals – these are magic words for Nigerian shoppers! It's no secret that everyone loves a good bargain. However, for business owners, discounts can be a double-edged sword. When used strategically, they can skyrocket sales and foster customer loyalty. However, if misused, they can damage your brand and hurt your bottom line.
Having a brilliant idea is just the beginning of your entrepreneurial journey. To bring that idea to life, you’ll need dedication, time, and often, a substantial amount of money. For many entrepreneurs, securing the necessary funds is the biggest hurdle, particularly when looking to scale. In Nigeria, only 15% of SMEs have access to formal credit.
Cities are already the locus of 80% of global GDP and home to
more than half of the world’s population. Further, the United
Nations (UN) anticipates that the world’s urban population will
grow to 6.7 billion in 2050 from a base of just 4.2 billion in 2018,
with close to 90% of this increase taking place in Asia and Africa.
Discover more about green logistics with this toolkit, including sustainable strategies you can implement to help your business become more eco-friendly.