Online marketing involves making use of the internet to promote your products or services. The different types of online marketing channels include Search Engine Optimisation (SEO), Pay Per Click (PPC), email marketing, video marketing, content marketing, social media marketing, network marketing, and affiliate marketing. Below are the three main online marketing strategies you can leverage for your business:
Online search engines are where most people will start when they're looking for a product or service. SEO is the process of optimising a website to rank highly in search engine results pages.
Keyword research is an integral part of SEO as it helps you identify the terms potential customers are searching for. You will then need to incorporate these highly-searched keywords into your website content to improve your ranking on the search engine results pages.
Companies can also use Google My Business, a free tool that allows businesses to manage their online presence across Google, including Maps and Search. Verifying and editing your business information can help customers find you, learn more about your company, and connect with you.
According to HubSpot, 75% of individuals never scroll past the first page on a Google search. This is why companies that invest in SEO can reap significant rewards in terms of increased web traffic and sales.
It’s no secret that content is king in online marketing. However, simply producing content is not enough to guarantee success. You need to be a thought leader in your industry to stand out in the crowded online landscape. That means creating a consistent stream of new and fresh content or having something unique and insightful to share. By showcasing different blog posts, infographics, videos, and other types of content, you can establish yourself as an expert in your field and build trust with potential customers.
Content marketing complements your SEO efforts as well. High-quality content that you produce can help you earn backlinks from other websites, which builds your website’s authority. When used together, SEO and content marketing can be a powerful combination for driving traffic and helping your business grow.
Other than SEO and content marketing, a well-executed Public Relations (PR) campaign can build brand awareness, loyalty, and even create positive word-of-mouth buzz. For example, the LEGO foundation announced that they will donate 600 LEGO Magnetic Resonance Imaging (MRI) Scanners to hospitals all over the world to help children understand the process of having an MRI scan and cope with the fear of MRI scans. After the announcement, LEGO was featured on many different online news websites and dominated the search engines.
To get started on your own PR campaign, focus on creating newsworthy initiatives that are likely to capture the interest of online media outlets. This means thinking outside the traditional PR box and coming up with creative ideas that will grab headlines. Be strategic and make use of SEO and social media to amplify your message and reach as many people as possible.
Online marketing is not a magic bullet. It takes time, effort, and creativity to achieve results. But if done well, it can be an extremely effective way to reach new audiences and grow your business.
However, online marketing campaigns, no matter how well-designed, can only do so much to attract new customers.
You’ll need to follow up quickly once your business takes off and ensure your customers’ orders are delivered promptly and efficiently without hiccups. This is why it’s important to focus on having a trusted courier partner like DHL Express, especially if your business is in e-commerce and primarily product-focused. Open an account with DHL Express and get started with us today.