Techniques online market and win the hearts of customers around the world with social media

Today DHL Express, the world's leading international express delivery company, presents the technique to build its own business base to grow and satisfy customers all over the world.

First of all, you must accept that in an era where the Internet dominates the world, proper marketing strategies through social media is very important to pay attention. With the positive power of quick and friendly interaction between business owners and customers, it can help push customers to make decision to purchase more easily.

According to the Statist statistics in 2014, there were more than 70.3 million Facebook users in Brazil, 60.3 million users in Indonesia, and more than 26.5 million users in Japan. These figures are trend to increase every year. This global phenomenon that should not be overlooked comes from the need to use online media to post stories, or quickly find information that users pay attention, especially communication through pictures, graphics, clips, games, events and giveaways, etc. Therefore, adjusting the social media plan to suit your business can make a difference leading to success in building a new customer base from around the world. If you are looking for a social media strategy that is suitable for your own business, DHL Express, the leader in international express transportation, presents these recommendations to make your marketing strategy to reach more customers around the world.

Choose social media wisely.

First, carefully explore who is target group for your product and service. Which country do they live? What language? What type of communication they used? Like official language level or not? What social media are popular among them? Is there a standard international translation function in the social media they use? If social media that is popular in those countries does not have a translation system, you should consider whether or not to create a variety of pages to support the reach of customers from around the world or not? Understanding the target group will help you reach customers around the world through social media more appropriately.

Although people around the world will accept that Facebook is the most used social media in the world. At the same time, there are some popular social media networks in some countries such as Qzone and WeChat, with hundreds of millions of users in China, and Bebo, the second largest online social network in England. Therefore, you should focus on joining these platforms in order to reach more customers. In addition, you should consider the bandwidth of the internet of the customer country, how fast it is. In order to determine the form of communication appropriately.

Always talk to customers. Learn their culture and present universal content.

The first thing that will help attract attention and create the best impression from foreign customers is speaking the same language. At the same time, you should communicate correctly, both in terms of meaning, interpretation, and learning of the customer culture, in order to prevent accidental negative postings from social media that may have a big impact on your business. In addition, the content that has been exported should be international and adapted to suit customers around the world.

Always pay attention to festivals and special events around the world.

Social media is a simple, convenient and fast communication channel. Therefore, you should focus on sensitive events that affect the minds of overseas customers. In the meantime, you should use social media as a communication channel to celebrate the major festivals around the world, such as Christmas or Chinese New Year, etc. by providing useful information or expressing regret to customers appropriately without the need to focus on creating and buying products. But if possible, the content should create relevance between your product and the event, which may be in the product function or marketing activity.

Focus on providing logistics systems for fast international express delivery.

In order to ensure the smooth operation of your overseas business, the last important thing that you should pay great attention to is to ensure the fast and reliable international express delivery service with Customer, which is the most important factor that makes customers in the digital era who like convenience, speed, and decision to buy products from abroad.

DHL Express, the leader in international express transportation, is ready to act as a partner in providing fast delivery of all your products to customers in foreign countries within 1-3 days, covering 220 countries worldwide, in order to help create an impression that is an important first step in building a foundation for your business to generate more profits overseas.