Creating a comprehensive delivery and shipping information page on your website

23 May 2023 4 Mins Read

The e-commerce industry has grown exponentially in recent years, leading to intense competition between businesses. To stand out, companies need to focus on innovation and provide superior customer service, which includes a faster and more streamlined shopping and delivery experience. And of the many ways to do so, offering quick and dependable courier services is necessary to meet increasing customer demands.

A sound delivery process ensures customer satisfaction, resulting in greater brand loyalty and recurring orders. Therefore, e-commerce business owners in New Zealand must pay close attention to their delivery processes to improve customer service and boost their profit margins. One effective way to communicate to customers that you offer dependable delivery services is by setting up a comprehensive and detailed shipping information page on your website.

Why is it important to have a detailed delivery information page?

Firstly, having a detailed delivery page helps your brand stand out from the competition. By providing a clear and concise shipping information page, you are showing your customers that you are committed to providing the best possible service. This can help build trust and loyalty with your customers.

Secondly, a detailed delivery page helps to set expectations with your customers. By clearly outlining expected delivery times and any additional information, you are helping your customers understand what they can expect when ordering from your website. This can help reduce confusion and frustration and ultimately boost customer retention.

What is the meaning of shipment information?

But what encompasses delivery and shipment information? In general, shipment information refers to the details provided by the shipping carrier regarding the movement of a package or cargo from one location to another. It includes the shipping carrier's name, tracking number, delivery date, delivery status, and other relevant information about the shipping process. By tracking shipment information, customers can stay updated on the whereabouts of their package and anticipate its arrival. On the other hand, businesses can use shipment information to improve their shipping operations, optimise delivery routes, and enhance customer experience.

What to include in your shipping information page

If you're looking to create a comprehensive delivery and shipping information page, including the following information can assist you in creating an effective shipping policy that sets clear expectations with your customers:

1. Variety of delivery options

It is important to list different customer options for delivery, such as express delivery, same-day delivery, next-day delivery, on-demand delivery, and other custom delivery options that suit your customers’ needs.

2. Expected delivery times

Make sure you list expected delivery times on your shipping information page. This can help set expectations with your customers and reduce frustration. It's also important to integrate the fulfilment time into this or state how long it will take to fulfil before it goes to delivery.

3. Additional information

Provide additional information, such as any potential delays because of extreme weather conditions, delivery estimates, and delivery costs of the various delivery options you offer. Providing status alerts like "Shipment Information Received", and shipment confirmation can further provide clarity to your customers and build trust in your brand.

4. Automate shipping notice

Don't make your customers log in to get shipping details. Automate your shipping notices, like providing status updates when you have entered the required shipment information to create the shipment record, so your customers receive shipping updates in real-time. This can help improve the customer experience and reduce the number and frequency of support requests.

5. Use e-commerce shipping software or a specialised platform

Consider using e-commerce shipping software or a specialised platform like Shopify e-commerce to manage your shipping information. These tools can help automate the shipping process and provide additional features like tracking numbers and delivery notifications.

If you don't have an e-commerce site set up, don't worry! You can easily launch one with the help of e-commerce platforms like Shopify, which can also provide templates for your shipping policy. These platforms are incredibly intuitive, especially when they can be paired with your shipping provider, like DHL Express's integration with Shopify.

6. Tracking number

Provide a tracking number for every shipment. Providing shipment tracking details to your customers enables them to have better control and peace of mind that their orders are being processed. Also, clearly communicate how they can track their shipments, including turning on shipping notifications or accessing the tracking page on your website. This ensures transparency in your delivery process and enhances the customer experience.

7. Post-purchase experience

Include a section on your shipping information page that highlights your post-purchase experience. This can include information on returns, refunds, customer support, and reverse logistics operations. These details help build trust with your customers and increase conversion rates.

Let DHL Express help you with your delivery process

With DHL Express, your business can access a wide international network, allowing you to sell your products to hundreds of countries worldwide. Moreover, Shopify’s integration with DHL Express simplifies the shipping process and ensures reliable delivery to your customers. By setting up a detailed shipping information page that includes DHL Express’ services, your customers can enjoy flexible delivery options, end-to-end shipment tracking, and preferential business rates for international express shipping.

Open a business account with DHL Express and take your e-commerce business to the global market today.

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