The importance of having creative product packaging

Product packaging is critical to ensuring that your products look good. According to research findings by Ipsos, 72% of consumers surveyed shared that the product packaging design will greatly influence their purchase decision. A lot goes into creating beautiful packaging — from choosing the right materials to designing the perfect label layout. Great packaging ensures that your products stand out from your competitors. Not only does it give you a competitive edge in the marketplace, but it also shows off your creative side. 

Your packaging should reflect your brand identity and your overall aesthetic. It should be attractive, eye-catching, and aesthetically pleasing. It should also be easy to open and close. And finally, it should keep the consumer safe. Make sure that your packages meet these criteria, and you'll reap the rewards of increased sales and repeat purchases. In the long run, this can lead to higher customer satisfaction and a better shopping experience. In this article, we offer different ideas and packaging solutions to make your products stand out.

Packaging design tips to distinguish your products 

1. Use colours to your advantage

One of the simplest methods to create a unique product packaging is to choose colours, themes, or imagery that are more appealing and attention-grabbing. Ensure the combination of colours you use are harmonious and balanced. It’s important that you conduct market research to be able to have an intimate understanding of your target audiences. This way, you know the colours that would appeal to your consumers. 

For instance, if your brand persona is sophisticated and understated, using monochrome colours can help you further accentuate this aspect. If your brand has an exciting personality, using loud, bold, electric colours can give the impression that your brand can offer its consumers a thrilling experience.

2. Brand packaging

To set the foundation of your product packaging and brand identity, you can include your brand’s signature logo and slogan. For instance, we all know about Nike’s famous “Just Do It” slogan and tick. By including such words or symbols attributed to your brand in your product packaging, it will help customers to easily recognize your products and distinguish them from competitors. 

Apart from a logo and slogan, you could also tie in your brand’s mission statement into your product packaging. By echoing the value of your brand, customers are more likely to remember the reason why they are purchasing your products. You also help to cement your brand’s ethos in the minds of customers, creating a distinct personality for your brand – making it a top-of-mind choice for consumers.

3. Customised packaging

If you want to truly connect with your customers in the long run, offer customised packaging services. For example, allowing customers to engrave names or write personalised messages into your product packaging can help them to feel more valued and even make your product worthy as a gift. In turn, enabling customers to feel more valued can help your brand create longer-lasting relationships.

According to a survey by Deloitte, one in five consumers are also willing to pay at least 20% more when it comes to purchasing a customised product. Therefore, by tailoring your product packaging to fit customers’ needs, you can further impress your customer and influence future purchases.

4. Simple packaging

Some customers would prefer simplicity and functionality instead of over-the-top and impractical product packaging designs. Nonetheless, simple designs can still be appealing to customers since it is easy to use and straight to the point. For instance, product packaging with clear and easy instructions would enable customers to unwrap and use a product hassle-free, as compared to one with a complex design and hard-to-find instructions. You may also opt for a clear design such as clear plastic boxes, which is sure to catch your customers’ eye but still focuses on simplicity.

Keep things simple by also ensuring your product packaging is easy to open, close, fold, or even reuse. This means you should avoid multiple seals or extensive fastening materials. Moreover, with easily usable product packaging, you are also saving customers’ time and minimising extra costs on additional materials.