Toy Industry in Hong Kong: How You Can Grow Your Business

Global toy sales value reached US$36.7 billion in 2022, posting an 2.1% growth over 2021. This shows promising opportunities facilitated by the pandemic and changing consumer patterns. Local exporters looking to bring in reasonable profits in niche sub-markets have indeed plenty to work with. 

Market trends in the toy industry: where the potential lies for Hong Kong

Toys are considered an important element in the growth and development of children. Over the past few years, the trend has shifted from traditional ones to brain development toys that focus on logical and reasoning skills, and fostering social interaction. Parents today are on the lookout for such games that families can play together and those that enhance their knowledge of science and technology. Environmental and sustainability issues surrounding the production of toys have also become a key consideration.

According to a report by Expert Market Research, the toy market can be categorised by:

According to Euromonitor, the pandemic lockdowns have seen the demand for toys that support at-home education and entertainment. This reflects the needs of children looking to spend time at home, likewise for adults looking for sources of entertainment. The growth in revenue for the Toys & Baby segment in Hong Kong, projected to reach US$330.70 million by the end of 2023 according to Statista. These numbers reflected could be the result of parents' continued enthusiasm for educational toys even beyond the pandemic.

• Understanding the toy safety standards and regulations in those countries, so that your products are approved at customs and by the legislation. For example, keeping in mind and adhering to the restrictions that exist for shipping lithium batteries will ensure the delivery process is smooth and trouble-free.
• Spending some time and resources to invest in good packaging practices depending on the type of toys you are shipping and their materials can save a lot of problems. Details such as marking the package with “fragile” for action figurines with delicate parts, for instance, can save a lot of time and trouble down the road.
• Choosing the right shipping option and provider, so your customers can receive their favourite toys on time and in optimal shape. With fast international delivery services, streamlined shipping processes and secured shipments like those of DHL Express, you can be sure that the logistics of your toy business is well taken care of.

How DHL Express can help you dip your toes into the global toy industry

With DHL Express, you can rest assured that you can reach your target markets outside of Hong Kong efficiently. We offer real-time trackable international time-specific global express delivery so you can send your shipments to your customers in a timely manner. With additional options like On Demand Delivery, your customers can enjoy the flexibility they deserve in collecting the shipments. This, in-turn, can help you earn loyal brand followers who trust you. Leaving the logistical complexities of your e-commerce trade to a reliable partner like DHL Express means you can focus on other areas of your toy export business that matter.

Take your e-commerce business to greater heights when you ship with us today!