With 2025 already here, it’s time to start planning your e-commerce calendar. From retail trade shows offering opportunities to network with suppliers, to e-commerce expos ripe with inspiring speakers, these are the ones to consider. We’ve also included some of the biggest retail events – like Singles’ Day and Black Friday – to help you plan your marketing campaigns.
JANUARY
New Year’s Day - Jan 1st
The New Year's period presents a great opportunity to help your customers achieve their resolutions. This isn’t just about health and fitness, it could be work goals, home renovation, travel, and much more. Many consumers will expect January discounts or promotional deals, so prepare to be competitive.
NRF 2025: Retail’s Big Show – January 11th-14th, New York, US
The first big retail trade show of the year. National Retail Federation’s annual conference and expo brings together retailers, vendors, and expert guest speakers. The 2025 incarnation of NRF will feature more than 6,200 brands from around the globe to New York City for three days of learning, collaboration and discovery, plus speakers from Walmart, New Balance Athletics, and Sephora, among others.
TRS (The Retail Summit) Saudi – January 27th-28th, Riyadh, Saudi Arabia
The first annual TRS promises invaluable insights, exclusive networking opportunities and an unforgettable experience for retail professionals worldwide. Attendees can also expect to hear from internationally renowned speakers.
Chinese New Year – January 29th
Wednesday, January 29th introduces the Year of the Snake. Chinese New Year is a traditional 15-day holiday period celebrated in many countries including China, Taiwan, Singapore, and others. Retailers offer discounts and special offers across the period. Food, clothes, shoes, and many other gifts are very popular, especially early in the holiday.
FEBRUARY
Valentine’s Day – February 14th
The most romantic day of the year (for some). In early February, many consumers will head online to search for the perfect gift for their other half. What personal touches can your business offer to make their gift extra special? Gift wrapping and the option to add a note with their purchase are just a couple of ideas.
E-commerce Berlin Expo – February 19th-20th, Berlin, Germany
This is Germany’s biggest e-commerce event, with 10,000 attendees expected. It offers an extensive conference program with over 70 industry experts and thought leaders sharing insights and hosting masterclass sessions.
eTail Australia 2025 – February 25th-26th, Sydney, Australia
The 4th eTail Australia Summit gives attendees the opportunity to learn from, network, and collaborate with some of the most innovative Founders, CEOs, CMOs, Heads of e-commerce and Digital Marketing Leaders in Australia. Expect keynotes by Australia’s leading economists on the country’s economic outlook, global trends and geopolitical risks, and what this means for Australia’s retail and e-commerce sector.
MARCH
London eCommerce Summit 2025 – March 3rd-4th, London, UK
The London eCommerce Summit is a boutique style live event, bringing together e-commerce experts and decision-makers across retailers, brands, merchants, and solutions providers.
DX3 Canada – March 4th-5th, Toronto, Canada
If you’re a retailer and e-commerce marketer looking to understand how tech is changing the industry, DX3 is the only place to be. Discover cutting-edge trends and strategies from top retail experts to help you stay competitive and drive success in your business. Learn from marketing leaders about how to build high-performance brands and craft campaigns that stand out in a crowded market.
DELIVER Asia – March 5th-6th, Singapore
For retail, commerce and supply chain leaders. With matchmaking at its core, participants can attend 1-2-1 meetings and connect with over 300 leaders in supply chain innovation. Join inspiring thought leadership sessions and curated content led by influential commerce leaders sharing insights on the latest trends and innovations.
International Women’s Day 2025 – March 8th
One of the most globally-recognized awareness days, International Women's Day (IWD) highlights gender inequality, reproductive rights, and ending violence against women. IWD 2025’s theme is 'Accelerate Action', focusing on speeding up women's equality. Show your business’ support for IWD any way you can, from promotional campaigns to pledging to end gender pay disparity in your workplace.
St. Patrick’s Day – March 17th
Every year on March 17th, people around the world celebrate St. Patrick's Day, an important holiday that honors the patron saint of Ireland. The festivities usually involve parades, festivals, parties, and plenty of green decorations. E-commerce brands – ensure sure you stock plenty of green-themed party products!
eTail Berlin – March 18th-19th, Berlin, Germany
See speakers from big brands like HP, Guess, Leder & Schuh, POC Sports and Zooplus talk about e-commerce, omnichannel retail, social commerce and AI.
Adobe Summit: The Digital Experience Conference – March 17th-20th, Las Vegas, US
This major event promises to help entrepreneurs and digital experience pros expand their skill sets, build connections, and create better customer experiences. The online and in-person event hosts many sessions, and speakers from multinational brands like Nike and Walmart will discuss the latest trends and solutions in digital transformation.
Eid al-Fitr – March 30th
As the holy month of Ramadan ends, the festival of Eid al-Fitr marks the end of the fasting period. During this festive event, Muslim families and friends come together to exchange gifts, share meals, and express gratitude for the blessings in their lives. For e-commerce businesses, demand for gifts is likely to be higher before and during this period.
APRIL
E-commerce Italia – April 9th, Milan, Italy
The 19th edition of this event will feature research on the latest trends, innovations, and market evolutions in Italian e-commerce. The event will cover topics including the impact of AI, the latest marketing and advertising strategies, and service innovations in the field of logistics and shipping.
Mexico E-commerce & Retail Summit 2025 – April 9th-10th
The third edition of this e-commerce summit will provide an inside perspective on the key trends shaping the future of Mexico’s retail and e-commerce landscape. Topics will include how e-commerce returns can be transformed from cost into opportunity, and how data usage can shape competitive advantage.
Digital Transformation & Customer Experience Summit – April 10th-11th, Amsterdam, The Netherlands
Attendees will learn from over 40 expert speakers about the latest tech innovations including artificial intelligence and automation, enabling the delivery of first-class experiences to customers.
Easter – April 20th
In 2025, Good Friday is on April 18th and Easter Sunday falls on April 20th. Online spending rises in the lead up to the Easter holiday as many look for gifts to send to loved ones. It will be a particularly busy period for those selling chocolate goodies!
Earth Day – April 22nd
This awareness day is a chance for your business to showcase its commitment to environmental consciousness and sustainability. 2025’s theme is ‘Our Power, Our Planet’, encouraging the harnessing of renewable energy to build a healthy, sustainable, equitable and prosperous future for us all.
E-commerce and Store Week – April 23rd-25th, Tokyo, Japan
This annual trade fair is recognized as a leading platform for the latest developments in e-commerce and digital store management. This event attracts professionals from various industries, including retail, food service, and hospitality.
Shaping The Future Of Women in Business – April 30th (Virtual)
Learn from experts on supporting women in the workplace. Hear best practices on gender equality and flexible working initiatives. Network with senior colleagues, share experiences, and gain new ideas for measuring the impact of gender equality measures.
eComm Live – April 30th-May 1st, Belfast, UK
This e-commerce event offers a variety of learning and networking opportunities with world-class speakers and experts. The goal of the conference is to provide a space for professionals to share their experiences, learn from each other, and build connections.
MAY
Sellers Summit 2025 – May 6th-8th, Florida, US
Styled as an intense three-day workshop, this event claims to be “the ultimate e-commerce learning experience.” It promises to teach budding online entrepreneurs the latest growth strategies for business success.
Converge Africa – May 6th-8th, Cape Town, South Africa
This influential e-commerce conference serves as a meeting ground where professionals from e-tail, fintech, logistics, digital marketing and other related fields will share insights and explore new business opportunities.
Mother’s Day (US) – May 11th
Mother's Day is an important retail holiday as consumers look for the perfect gifts to spoil their mothers. It’s worth noting that many European countries (especially UK) celebrate Mother's Day in March, not May, so check your dates first.. It’s a significant retail holiday where consumers look for special gifts to show appreciation to their mothers. Expect to see a rise in online searches for chocolate, flowers and jewelry.
eTail Asia – May 14th-15th, Singapore
Described as Asia’s premier e-commerce and digital marketing retail summit, attendees will be able to collaborate with the industry’s biggest decision-makers on topics like navigating inflation and delivering truly personalized customer experiences. 2025 will have speakers from Coca-Cola, L’Oreal, Sephora and Samsung.
Seamless Digital Commerce – May 20th-22nd, Dubai
The ultimate destination for digital marketing, e-commerce, retail, and merchant payments professionals to converge and shape the future of digital commerce. Payment providers will connect with merchants and SMEs eager to discover cutting-edge solutions, while retail and e-commerce leaders gather to network, share knowledge, and collaborate on the latest trends.
JUNE
World Environment Day – June 5th
If your brand is environmentally conscious, then World Environment Day is the ideal time to highlight your sustainability values and promote your eco-friendly products.
Father’s Day (US and UK) – June 15th
The Dads need spoiling too! Why not send your customers a Father’s Day gift guide with ideas to inspire them?
JULY
Amazon Prime Day – TBC
Perhaps the most important date in any e-commerce calendar for marketplace sellers. Exact dates are yet to be confirmed, but Amazon's biggest shopping event typically takes place in mid-July. The two-day sales bonanza attracts bargain hunters from across the world, making it an opportunity for sellers on the platform to shift stock ahead of a refresh for the Christmas season.
AUGUST
National Black Business Month (US)
Celebrated throughout August, this month-long event acknowledges and highlights black-owned businesses across the US. With over 3 million black-owned businesses in the USA alone, it’s a great opportunity to promote business of all colors globally.
SEPTEMBER
Seamless Africa – September 8th-9th, Johannesburg, South Africa
Seamless is a unique global event brand bringing together the converging worlds of the banking financial services industry and the retail and e-commerce ecosystem. Over 6,000 attendees are expected at 2025’s conference, ‘The Future of Digital Commerce.’
NRF 2025: Retail’s Big Show Europe – September 16th-18th, Paris, France
Retail professionals from around the world can experience three days of educational programming and an all-encompassing e-commerce expo featuring the latest retail solutions. Attendees can also be inspired by an Innovation Lab and Startup Zone featuring breakthrough technologies in Europe’s retail sector.
eCommerce Expo – September 24th-25th, London, UK
For e-commerce leaders and their teams looking for specialized content, market insights and the latest technologies to optimize their online sales. Guest speakers will cover topics including marketing, omnichannel retail, and customer experience.
OCTOBER
eCommerce Expo Asia – October 8th-9th, Singapore
Explore cutting-edge solutions, build meaningful connections, and gain valuable insights into the ever-evolving world of digital commerce. Join Asia's leading technology providers, innovators and the brightest marketing minds to discover emerging trends in e-commerce, retail, and marketing technology.
Halloween – October 31st
The spookiest day of the year gives fancy dress, candy and décor businesses their moment to shine. Join in the fun with some themed social media posts.
NOVEMBER
Singles’ Day - November 11
Singles’ Day first emerged in China in the 1990s as a day to celebrate those not in relationship. It has since become one of the biggest shopping days in the world. Millions of consumers head online looking for bargains, and with Chinese buyers’ fondness for foreign brands, there are many lucrative opportunities for savvy businesses across the world.
E-commerce Packaging & Labelling Expo – November 12th-13th, London, UK
This retail event involves two days of educational content, product discovery, innovation awards and keynote speakers.
Black Friday – November 28th
The previously US-focused sales day has evolved into a global phenomenon. Customers across the world will be heading online ready to spend, spend, spend, so be prepared. And don’t forget Cyber Monday on the 1st of December – a great chance to sell any leftover stock. Stick them both in your retail calendar now!
Small Business Saturday (US) – November 29th
Today is the day to proudly wave your small business flag! American Express initiated the Small Business Saturday awareness day back in 2010, with the aim of encouraging consumers to support local businesses.
DECEMBER
Small Business Saturday (UK) – December 6th
UK-based small businesses also have their own day to shine, on the first Saturday of December.
(The run up to) Christmas Day
The end of the year marks your final opportunity to make some significant sales. As Santa would say, preparation is crucial – there's no such thing as being too early! In fact, you should be preparing your sales and marketing campaigns in October/November if you’re to really cash in.
New Year’s Eve – December 31st
The champagne is being poured, people are feeling celebratory … jump in on the spirit by launching an end-of-season sale. It’s the perfect opportunity to shift any leftover Christmas stock ready for a fresh slate in 2026. We wish you a joyful and profitable sales period!
LOCAL HOLIDAYS
Selling internationally? Then you’ll want to know the key holidays in your destination country to ensure your business is prepared to cash in. Check out our dedicated Export Guides for valuable insights that will help you engage with local consumers.
READY TO MAKE THE MOST OF 2025’S E-COMMERCE HOLIDAYS AND EVENTS?
READY TO MAKE THE MOST OF 2025’S E-COMMERCE HOLIDAYS AND EVENTS?
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