This year, the holy month of Ramadan is expected to begin on Wednesday 22nd March and will end at sundown on Friday 21st April. Around 1.6 billion1 Muslims across the world are expected to join in the 30 days of reflection, contemplation and celebration. Our exclusive downloadable guide (below) explores how your business can tap into the powerful purchasing power of the Muslim economy.
Considerations for businesses during Ramadan
Our deep dive into how the holy month is observed and celebrated across the world aims to deliver the information you need to help your e-commerce business grow during and after.
We will explore the meaning behind Ramadan, the changes in schedule and lifestyle that occur for observers, how different regions operate during this time, and how industries can adapt in the build-up to Eid al-Fitr to make the most of the sales opportunities. We will cover mobile commerce, travel, fashion, charity, and approaching potential customers during this time.
Business hours during Ramadan
One of the most significant things to be aware of is the fasting hours of Ramadan which impact Muslim consumers’ online habits.
During the day, people are usually resting – although the ease of shopping online means many are still active. But the real boom comes late into the night – after the first meal of the day (6-7pm), and before the fast begins again around 4am. So, be prepared to have traffic to your website at hours you don’t usually expect!
It’s behavioral insights like this that will help your business prepare for and adapt to the Ramadan period for maximum sales. Fortunately, our exclusive Ramadan 2023 Guide is packed full of them, so download it now to be ready!
