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Overshadowed in the past by California’s Silicon Valley giants, it can be easy to forget that Japan is a technological superpower in its own right. Just think for a moment of the impressive number of household names that originate from Japan: Sony, Toyota, Panasonic, Toshiba, Fujitsu, Nissan, Honda…the list goes on and on.
But what about the e-commerce landscape? Unfortunately, it does not come without challenges for international businesses wishing to sell to consumers there. A lack of understanding of the Japanese e-commerce market amongst foreign sellers means that many fail to hit the mark with Japanese consumers, and as a result, only 10% of them shop from foreign websites1.
Yet, all is not lost. It’s just a question of learning about the market there in order to attract and engage with consumers. Once you do that, you’ll have access to a thriving economy, with low competition from other foreign brands.
Read on to learn how to get it right…
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