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Today, consumers prefer the convenience of online shopping, but they also want to experience the immediacy of brick-and-mortar retail in the form of fast delivery of orders, no matter how big or small. In line with same day or next day delivery, introducing Saturday delivery which can provide your customers with more flexibility when they shop online.
In today’s world, customer demands’ dictate the way businesses operate. In this highly competitive market, customers are quick to switch to another brand if a brand cannot provide its customers with what they want. According to the 2022 Global Consumer Insights Pulse Survey, 41% of consumers are willing to pay more for same day delivery because they place a high value on efficiency and flexibility. This means that Saturday deliveries will surely be welcomed by consumers.
Moreover, research revealed that 49% of customers will only buy a product if it can be delivered within the same day, while 25% abandon their shopping trolley when they discover that same day delivery is not possible. Since the weekend is a popular shopping period, Saturday delivery would therefore accommodate customers who want their products delivered over Saturdays or even Sundays.
Business offering Saturday delivery can enjoy several advantages, such as:
Over 77% of consumers in the United States alone say that convenience is one of the reasons they shop online, a Deloitte report revealed. With this in mind,while considering the aforementioned statistics, it comes as no surprise then that customers will appreciate brands that deliver their orders quickly and over the weekend. They perceive these brands as professional and committed to providing their customers with a fulfilling and amazing shopping experience.
Not many companies offer Saturday delivery; the brand that does definitely has a greater competitive advantage as customers would prefer them over those that don’t. Not only does this help businesses improve brand perception and gain loyal customers; these customers can also act as advocates, opening up a whole treasure trove of leads. These translate into greater sales and revenue.
Weekend deliveries should not put your business at a loss, as long as you work out how much weekend deliveries will cost you and the resources you will need. These should include how you plan to commensurate your employees who will prepare orders over the weekend as well as fees to engage a reliable international courier partner that can fulfil customer orders on the same or next day.
Paying attention to shipping prices over the weekends is important too, especially if you’re air shipping to customers overseas. Do you want to increase the fee for weekend delivery or maintain the same cost? While the former may cost the customer, the latter could do the same for you. However, look at the bigger picture – Saturday deliveries can be a consumer magnet, and the increased sales will help you cover any additional costs involved.
Saturday or weekend delivery may pose some challenges for which any company should be prepared. These include having enough manpower for weekend order processing and the availability of stock.
Hiring part-time employees can help you cater to your weekend orders. Having real-time visibility of your products and setting up automated notifications on low quantities will keep you on your toes when it comes to restocking your products. The latter is a crucial aspect to consider. Since you can expect more orders to take place, having enough products to cater to the demand is important. After all, you don’t want a customer to leave your online store after finding out that the item he/she needs over the weekend is out of stock.
The most important step for companies that want to offer weekend deliveries is to work with a fast delivery service that has enough resources to address your needs. These include orders to be shipped on the same day, the next day, or even on a particular Saturday, which an on-demand delivery service can cater to.
Now that we have established how important it is for businesses to offer weekend delivery to their customers, the question may arise: do couriers deliver on weekends? Yes! When you choose DHL Express, you can leverage our same day, next day or overnight delivery services with which you can request for urgent deliveries on weekends like Saturdays. We understand the need to send time-sensitive shipments, which is why we are available 24/7, 365 days a year.
Saturday delivery is possible when you have the right strategy and resources in place. Partnering with reliable vendors can help you address your needs and overcome challenges that come your way. Considering the demands of your customers is crucial to business success; it just takes a step like this to see your business soar to greater heights.