How to make your packaging design stand out: 4 key tips to success

A product’s packaging design is the next brand touchpoint following a shopper’s e-commerce experience. What can you do to make an impression on your customers at the end of the fulfilment journey?

Driven by the COVID-19 pandemic, spending on social media shopping rose by 700% in Australia as compared to 2019 – with Generation Z and millennials charting its path. As the country with the highest e-commerce growth on a global scale, it is becoming more imperative for companies in Australia to consider integrating online channels into their business strategy to attract their target audience. In fact, a study found that out of 5.2 million households shopping online in April 2020, more than 200,000 were new customers.

It is, however, easier said than done. From creating a website to setting up your payment methods, there are some steps to take to successfully move your business online and ensure a smooth buying experience for your customers. The most important among these that seals the deal is your packaging design. The right product package can make a great first impression when it arrives at your customer’s doorstep. It will allow you to stand out from your competitors both overseas and within Australia.

Here are some packaging design ideas that will make a lasting impact on your customers.

Packaging design tips to get you started

1. Differentiate yourself with a custom box design

Combined with your brand font and colours, custom box packaging can play a part in your branding. When you go the extra mile, a thoughtful and unique packaging design can make any recipient feel special. This will further contribute to the overall customer satisfaction. You can also offer gift packaging, which your customers will find incredibly useful during special occasions like Valentine’s Day and Christmas.

Even for small businesses, there are creative ways to add a cute, personalised touch to your box packaging design. From a handwritten card to express your thanks to a multilingual instruction booklet to cater to a diverse target audience, these are many ideas worth considering to make your customer feel valued and establish a strong relationship with them.

2. Take a look at your competitors’ packaging

If you’re unsure where to begin, why not take a glimpse at what your competitors are doing? Do your research to uncover their weaknesses and tap into areas of opportunity in the market. This will give you an idea of how much you should be investing in your packaging design in order to appeal to your target audience. You’ll also gain more insight into what your customers like to see in your own business packaging.

3. Use eco-friendly materials

One key trend you’re bound to see is the focus on sustainability. As a brand, it can go a long way to use eco-friendly materials and do more to reduce your carbon footprint. By incorporating renewable materials, you can reinforce yourself as an environmentally responsible business in Australia.

In fact, according to PwC’s December 2021 Global Consumer Insights Pulse Survey, about 50% of its respondents consciously consider factors related to sustainability when making purchasing decisions. Some sustainable packaging ideas for you to consider include corrugated bubble wrap, biodegradable packing peanuts and recycled cardboard or paper.

4. Don’t compromise on product protection

Finally, as you prepare your shipment, do take extra precaution to care for delicate and fragile items. Consider an additional layer of protection in the form of bubble wrap and air pillows to cushion your product. Depending on your choice of courier service, you’ll want your product to be well-protected throughout the logistics chain and delivered safely to your customer.

With DHL Express as your trusted shipping partner, you can have the assurance of secure and reliable delivery services to your customer base – regardless of location. Our Australian-based customer service team will support you as you focus on expanding your business in the online landscape.